From January 21 to 25, 2026, BV Hotels & Resorts will be present at FITUR – Feria Internacional de Turismo, one of the most important events on the international tourism scene, scheduled in Madrid.
The Group will participate inside the ENIT – Agenzia Nazionale del Turismo stand (stand 4E18), bringing its vision of Italian hospitality to a global audience of operators, buyers and professionals in the sector.
An international stage for Italian tourism
FITUR represents a key moment for the comparison between destinations, accommodation facilities and international operators. The presence of BV Hotels & Resorts confirms the Group's desire to consolidate its positioning in foreign markets and promote a hospitality model based on quality, authenticity, and attention to the guest experience.
The Group's three souls in dialogue with the global market
During the fair, BV Hotels & Resorts will present a comprehensive and complementary offering that includes:
- BV Hotels, dedicated to urban hospitality and business;
- BV Resorts, designed for leisure and wellness;
- BV Hotel Collection, an expression of discreet luxury and deeply connected to the territories.
Three different souls, united by a common philosophy: to enhance Italian destinations through a curated, contemporary welcome consistent with the identity of the places.
An open look at the future of tourism
Participation in FITUR 2026 is part of a journey of growth and ongoing dialogue with the international market, confirming our commitment to promoting quality tourism, capable of evolving without losing its connection to its roots.
